Dr. Poul Kyvsgaard Hansen, Associate Professor at Aalborg University. Poul's research interest is product realization processes. Product realization processes are the integrated processes that bring a product from idea stage to existence on a market. This includes both technical, organizational and business aspects. My four main focal areas within the broader discipline are 1) Product Development Processes, 2) Product Modularization - Architectures - Platforms, 3) Innovation Management, 4) Change Management